American Forests
Founded in 1875, American Forests is the oldest national nonprofit conservation organization in the United States. At the core of their mission is the belief that trees are a solution to two major crises: climate change and social inequity.
Project
Ongoing work with various program teams, including branding, infographics, editorial design and social.
Purpose
Create more intentional, thoughtful storytelling centered around their mission and their work in order to further their impact and increase engagement amongst current and prospective supporters and partners.
Story
We began working with the American Forests team at the beginning of 2020. Initially charged with conceptualizing a series of print ads for the Nationals MLB print program, our continued partnership with the organization has grown to encompass a diverse body of work — from print ads, to social media campaigns, infographics and comprehensive reports.
Our work with American Forests encompasses an aspect of design in which we thrive most: distilling complex information into visually engaging, compelling and simple-to-understand storytelling. Whether it’s translating a lengthy research report into a visual editorial layout, or turning a complex data set into an accessible infographic for social media, we are fueled by the belief that thoughtful design has the ability create a great impact.
