David McLerran | Wildlife Photographer
An independent wildlife photographer with a passion for animals and conservation, David uses his lens to bring to light the state of wildlife around the globe, exposing both its beauty and fragility in today’s climate.
Project
Brand Identity
Purpose
To give David an identity that is unique to his story and that helps establish him as a top wildlife photographer working in the name of conservation.
Story
David embarked on his journey as a wildlife photographer mid-way through his professional life, leaving behind his former career in the private sector. With a lifelong passion for travel, David caught the photography bug on one of his trips overseas, and became especially captivated by wildlife on a trip to India. During our conversations, he told a story about an encounter with a black leopard, and how that moment specifically put him on the wildlife photographer track.
As such a pivotal moment for him, we wanted to capture that in his identity in a way that was powerful and unique without being overtly literal. In the same conversation, he also mentioned encounters with an asian elephant and crested hawk.
So, beginning with the idea of creating a monogram as the main mark, we merged the monogram with the panther, elephant and eagle, which led to the final mark.
Brand Identity
Visual System
Stationery
Social Visuals
